Events Calendar

I would like to take the initiative to create a daily diary called ‘EVENTS
TODAY’.Everyone on this forum will email me the day, date,time, venue of
their press conference daily or whenever they know.Every night I will
collate the same and send an email to the forum segregating them under say
lifestyle, film, corporate…and send them to you so its in your inbox as
you start your day.This will be of huge help to make suggestions to our
clients about dates to avoid overlapping and maximizing media attendance.

Given the confidentiality factor, you need not mention any names of guests
on the panel or names of celebs involved.So long as the information remains
clear to avoid clash with a similar event, it should suffice.

Game? Add on to the idea please to make it more useful.


Best Regards

Lily Ahluwalia

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In what manner was the PR industry affected by the recession?

When the recession hit global economies, two distinct school of thoughts
‘predicted’ its effect on the PR industry. One clearly said that the PR
industry would be badly hit owing to its ‘add on’ nature, whereas the other
said that it would gain because of shifting of advertising budgets to PR.
What’s your view and experience on this, now that things seem to be looking
up?

If you have trouble viewing or submitting your vote, you can vote on this
poll online:
http://answers.polldaddy.com/poll/2749351/

In what manner was the PR industry affected by the recession?

   – PR industry was badly hit owing to its ‘add on’ nature
   –  PR industry gained because of shifting advertising budgets to PR
   – PR industry was unaffected

Cheers!

Aarif

Writing skills — How important is it for PR practitioners in India?

Friends,

Emanating from a recent debate on this forum, I have a question for the
members.

Considering that English is not our primary language (at least for most of
us), how important is written communication skills in a PR career? To what
extent can we do without written English skills?

Personally, I’ve seen terrific speakers of English being equally terrible in
writing, and vice versa.

So share your views and experiences, but more importantly, give inputs on
how the situation can be improved.

Cheers!

Aarif Malik

Contact details of the ET write who wrote case study on ERP solutions at TCNS

Dear all

Would anyone have the contact details for the ET writer who prepared
the Case Study entitled:

‘Fashioning an Integrated Solution: Textura implements an ERP
solution at TCNS…’

which was published in yesterday’s Economic Times (Feb 23) in the SME
Factory supplement on p11. I gather the SMB content is sourced by ET
Delhi.

Regards,

Matthew Roy

Dignity in resignation

Of late I have come across some cases of PR professionals kicking the jobs
with the least sense of responsibility, leave aside the basic courtesy of
maintaining communication with their own teams.

We are in the business of communication and our immediate colleagues ought to know about our moves since they look upon to the leaders for guidance.

Then, we also owe it to our clients to inform them of our moves,
particularly when we work in agencies or consultancies.

I would not like to take any names here since it is  not my aim to do
mudslinging.

But, my questions to the forum are:
Is it right to quit a PR job in a mighty hurry, without even properly
handing over the charge?
– Does it not cause dent to our image if we indulge in such an  irresponsible behaviour?

I sincerely invite members to share their opinions.

Regards
BNK 24×7

Have breakfast .. or be breakfast – by Dr. Y.L.R. Moorthi

Hi Folks

This is a platform where we allow ourselves free thinking and in that spirit I wish to share this piece that I came across some time back. Some of you may have read it. But sure it will be worth a re-read.

Cheers

Sourav

……………………………………………………………………………………………………..

Have breakfast .. or be breakfast – by Dr. Y.L.R. Moorthi

Who sells the largest number of cameras in India ?

Your guess is likely to be Sony, Canon or Nikon. Answer is none of the above. The winner is Nokia whose main line of business in India is not cameras but cell phones.

Reason being cameras bundled with cellphones are outselling stand alone cameras. Now, what prevents the cellphone from replacing the camera outright? Nothing at all. One can only hope the Sonys and Canons are taking note.

Try this. Who is the biggest in music business in India ? You think it is HMV Sa-Re-Ga-Ma? Sorry. The answer is Airtel. By selling caller tunes (that play for 30 seconds) Airtel makes more than what music companies make by selling music albums (that run for hours).

Incidentally Airtel is not in music business. It is the mobile service provider with the largest subscriber base in India . That sort of competitor is difficult to detect, even more difficult to beat (by the time you have identified him he has already gone past you). But if you imagine that Nokia and Bharti (Airtel’s parent) are breathing easy you can’t be farther from truth.

Nokia confessed that they all but missed the smartphone bus. They admit that Apple’s Iphone and Google’s Android can make life difficult in future. But you never thought Google was a mobile company, did you? If these illustrations mean anything, there is a bigger game unfolding. It is not so much about mobile or music or camera or emails?

The “Mahabharat” (the great Indian epic battle) is about “what is tomorrow’s personal digital device”? Will it be a souped up mobile or a palmtop with a telephone? All these are little wars that add up to that big battle. Hiding behind all these wars is a gem of a question – “who is my competitor?”

Once in a while, to intrigue my students I toss a question at them. It says “What Apple did to Sony, Sony did to Kodak, explain?” The smart ones get the answer almost immediately. Sony defined its market as audio (music from the walkman). They never expected an IT company like Apple to encroach into their audio domain. Come to think of it, is it really surprising? Apple as a computer maker has both audio and video capabilities. So what made Sony think he won’t compete on pure audio?

“Elementary Watson”. So also Kodak defined its business as film cameras, Sony defines its businesses as “digital.”

In digital camera the two markets perfectly meshed. Kodak was torn between going digital and sacrificing money on camera film or staying with films and getting left behind in digital technology. Left undecided it lost in both. It had to. It did not ask the question “who is my competitor for tomorrow?” The same was true for IBM whose mainframe revenue prevented it from seeing the PC. The same was true of Bill Gates who declared “internet is a fad!” and then turned around to bundle the browser with windows to bury Netscape. The point is not who is today’s competitor. Today’s competitor is obvious. Tomorrow’s is not.

In 2008, who was the toughest competitor to British Airways in India ? Singapore airlines? Better still, Indian airlines? Maybe, but there are better answers. There are competitors that can hurt all these airlines and others not mentioned. The answer is video – conferencing and telepresence services of HP and Cisco. Travel dropped due to recession. Senior IT executives in India and abroad were compelled by their head quarters to use videoconferencing to shrink travel budget. So much so, that the mad scramble for American visas from Indian techies was nowhere in sight in 2008. ( India has a quota of something like 65,000 visas to the U.S. They were going a-begging. Blame it on recession!). So far so good. But to think that the airlines will be back in business post recession is something I would not bet on. In short term yes. In long term a resounding no. Remember, if there is one place where Newton ‘s law of gravity is applicable besides physics it is in electronic hardware. Between 1977 and 1991 the prices of the now dead VCR (parent of Blue-Ray disc player) crashed to one-third of its original level in India . PC’s price dropped from hundreds of thousands of rupees to tens of thousands. If this trend repeats then telepresence prices will also crash. Imagine the fate of airlines then. As it is not many are making money. Then it will surely be RIP!

India has two passions. Films and cricket. The two markets were distinctly different. So were the icons. The cricket gods were Sachin and Sehwag. The filmi gods were the Khans (Aamir Khan, Shah Rukh Khan and the other Khans who followed suit). That was, when cricket was fundamentally test cricket or at best 50 over cricket. Then came IPL and the two markets collapsed into one. IPL brought cricket down to 20 overs. Suddenly an IPL match was reduced to the length of a 3 hour movie. Cricket became film’s competitor. On the eve of IPL matches movie halls ran empty. Desperate multiplex owners requisitioned the rights for screening IPL matches at movie halls to hang on to the audience. If IPL were to become the mainstay of cricket, as it is likely to be, films have to sequence their releases so as not clash with IPL matches. As far as the audience is concerned both are what in India are called 3 hour “tamasha”  (entertainment) . Cricket season might push films out of the market.

Look at the products that vanished from India in the last 20 years. When did you last see a black and white movie? When did you last use a fountain pen? When did you last type on a typewriter? The answer for all the above is “I don’t remember!” For some time there was a mild substitute for the typewriter called electronic typewriter that had limited memory. Then came the computer and mowed them all. Today most technologically challenged guys like me use the computer as an upgraded typewriter. Typewriters per se are nowhere to be seen.

One last illustration. 20 years back what were Indians using to wake them up in the morning? The answer is “alarm clock.” The alarm clock was a monster made of mechanical springs. It had to be physically keyed every day to keep it running. It made so much noise by way of alarm, that it woke you up and the rest of the colony. Then came quartz clocks which were sleeker. They were much more gentle though still quaintly called “alarms.” What do we use today for waking up in the morning? Cellphone! An entire industry of clocks disappeared without warning thanks to cell phones. Big watch companies like Titan were the losers. You never know in which bush your competitor is hiding!

On a lighter vein, who are the competitors for authors? Joke spewing machines? (Steve Wozniak, the co-founder of Apple, himself a Pole, tagged a Polish joke telling machine to a telephone much to the mirth of Silicon Valley). Or will the competition be story telling robots?

Future is scary! The boss of an IT company once said something interesting about the animal called competition. He said “Have breakfast …or…. be breakfast”! That sums it up rather neatly.

—Dr. Y. L. R. Moorthi is a professor at the Indian Institute of Management Bangalore . He is an M.Tech from Indian Institute of Technology, Madras and a post graduate in management from IIM, Bangalore .

Sourav Das
Senior Manager Corporate Communications

CAIRN INDIA
M: +91 99103 77455
E: sourav.das@cairnindia.com / mail4sourav@gmail.com