Adfactors PR to host ‘Social Intelligence for Business Success’ conference

Global experts in social media analytics to deliberate on future global trends

social intelligenceIn a first for the Indian public relations industry, Adfactors PR will host a seminar on Social Intelligence, featuring experts such as Thomas Stoeckle of WCG, Sam Flemming of Kantar Media CIC, and Arvind Gupta of Bharatiya Janata Party on September 5, 2014, in Mumbai.

This conference – titled, ‘Social Intelligence for Business Success: A case of three cultures’ – is designed to bring together experts in the communication domain from three cultures – Europe, China and India – to discuss how businesses can leverage analytics and social media more effectively towards increased competitiveness.

Social Intelligence (SI) as a business tool assumes significance in India as a staggering 106 million educated and English-speaking Netizens in this country access social media platforms everyday to share posts and/or to voice their opinion on various issues. Marketers find employing SI useful…

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