Best Practices on PR for Start-Ups

Start-Up PR Pitching for start-ups who want to launch their cool innovative gadgets or services that no has imagined yet? You want to be the maker of next Infosys or Apple? But guess what there are over thousands of start-ups trying their luck every year, out of them over 20% want all the magic that PR can do for them and yes you have one for the show. The media is not naïve either; even they are being bombarded with the suave elevator pitches on how the client’s products are superior blah blah blah…but you have to do your job. You have to position the start-up as the next big thing in the target market and you are all geared to jump and kick the start the campaign. Here are few globally accepted best practices that can guide your way.

  1. Understand the objective from PR: When engaging with a start-up company understanding…

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