Convergence of PR and SoLoMo (Social, Mobile and Local)

Vikypedia.in

The world of Public Relations is ever evolving and requires professionals to keep a tab on technological innovations that can ease their work or impact the way we communicate to the stakeholders across the strata. As we know, increasing number of people are consuming information on their smart phones thanks to the increased penetration and easily available mobile phones. People are interested in sharing local experiences on their social networks and thus SoLoMo is becoming an important tool that PR professionals should consider. And as mobile users increasingly access the internet for local information, search engines are now optimized for mobile phones as well. PR professionals should take cues from this trend and customize their campaigns for multi-channels and multi-platforms.

SoLoMo PR

To bring it down, PR professionals will need to create customized and different types of content that can be shared across all media platforms such as web, mobile, tablet and…

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