Who are you? What’s your identity?


who are youThe answer to this question may seem to be very simple on the face of it but when you actually think deep within and ask yourself this question, you may not be able to come up with an instant answer. We being in the profession of image management or identity management, understanding our own identity before we mould others’ becomes very important. You may identify yourself as a PR executive or some may like themselves to be known  as reputation management consultants or you may identify yourself as a corporate communications head of ABC organization etc. But that may just be your designation or your work profile but a question about one’s identity stumps the vast majority.

According to the Marshall Goldsmith, author of bestselling book – ‘What got you here won’t get you there’, says, “identity is a complicated subject, and we make it even more complicated when we’re…

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