Public Relations: A Career Choice

I was thinking about issues to write in PR education when this question struck me “How do people make the choice of pursuing a career in public relations?” Is it accidental or a well thought off option? If it is accidental then how was the experience of entering this profession? If it is by choice, do you regret it? Or you are happy and comfortable in this profession and would love to grow in this job.

These questions popped into my head, as this is something I ask a candidate planning to join this course. Sometimes I have been told by these candidates that we have had public relations as a subject and advertising as a specialisation while pursuing their graduation, so I would like to do this course. Or there will be some working professionals saying that it helps in promotion so they would like to do this course. Or yet others, simply decided to plunge into a new field. Like I have had candidates, who have done a graduation in Economics and who would like to join Public Relations at the Master level.

So these choices are tough. Either if you have simply come to into this profession either with a journalist, marketing, administration background without any academic knowledge in this subject or you are a student with or without previous knowledge of this subject in his/her graduation or post-graduation tenure.

But I am sure all of you would agree this is one subject which is still gaining recognition, at least in India, and it is definitely not something you dreamt of becoming, when you were a child. Cannot blame you, you didn’t know, that it existed or what it was.

So I am sure whatever the reason of the plunge into this profession it would be great to share your experience in this field whether as a student or as a practitioner as to how has your journey has been? Would you like to add your bit to make this journey for you and for others a better one? So that hopefully a child tomorrow may dream of becoming a public relations practitioner, the way h/she dreams of being in other professions.

Would love to know your views.

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