There is a decisive shift towards strong, insights-based integrated communications. Digital continues to be on fire, but the demand for services such as public affairs, crisis communications, content, brand-related research and corporate social responsibility is picking up significantly, says Jaideep Shergill, CEO of MSL Group India in an interview with Vikypedia.in, read on to know more on what’s shaping the communications business and what makes MSL India, a leading communications consultancy firm.
With first quarter of 2014 coming to an end, how do you foresee the next 3 quarters?
The first quarter of 2014 was a significant improvement over the previous quarter. It must also be kept in perspective that the general elections were coming up and many corporations were waiting for the results before taking investment and communication decisions. Now that the elections are over, I foresee much more activity on the communications – and overall business –…
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