Developing a robust and an executable PR Plan

PlanningIt is the beginning of another quarter and time for PR professionals to assess the performance of the last quarter and set the goals to plan for the forthcoming one. Before you start working on the communications plan, it is important that you have a discussion with key people from the client’s office to understand their business objectives for the upcoming quarter. Apart from meeting the Corporate Communications Head try to meet the CEO of the company to get a holistic perspective. If possible also meet the HR head, business division heads to gauge their priorities and align the communications plan to it.

Quarter plans should be based on thorough research and aligned to the company’s objectives for the quarter and most importantly it should not be focused on media relations alone. Below is a primer on building a robust and executable communications plan:

  1. Research & Know: Research, research…

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