I remember when one of my students was keen on doing her thesis on something to do with photography. Now as she was in the domain of public relations as that was the Master subject, I suggested her to work on Photo PR. So basically how do companies create images about themselves via their pictures on their galleries on their website or through newspapers. The study was extensive and today she holds a post of a Photo PR executive in a reputed agency, a post especially created for this domain.

Images play a major role in defining an organisation’s image. If we take this one step further videos play another role in creation of images. A moving image with sound. Capturing emotions, feelings through sound and movement, an added component in moving images. A holistic experience of the object. Public relations students and practitioners can take the help of these moving images to create the image they want to about their client. Readily available video cameras and camera softwares available on apple and android devices is making the work easier.

Now I need not be a photo or movie editor to work on these pictures and images. There are plenty of softwares available to edit pictures via Picsart and now even shoot small films to describe my client’s work. I came across this very useful software calledVine  which is a mobile app created by Twitter to create and post small video clippings. But right now it is only available for apple devices. But android mobile phone users can use Viddy  for the same purpose.Vine  helps you shoot for 6 seconds and post the video to Facebook and Twitter accounts. Whereas Viddy lets you shoot for 15 seconds and lets you add effects to your video and post it to Twitter and Facebook. All this work can be done on your smartphone or tablets. This also indicates something very important;  the growing use of smartphones and tablets and its easy accessibility.

The idea is that if I am getting an opportunity to shoot a video of the object concerned and upload it in real time it can be more of value as compared to something appearing later, due to delay in editing. Some quick videos can be more than enough. And will not look like an ad. Time has come where people may not have the time to read long paragraphs but will not miss out a well placed and well clicked picture or an attractive video clip. Of course keeping in mind the various logistics issues and the digital divide, this article stresses on the need for PR practitioners to create content on the go.


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