A New Book on PR Launched

Vikypedia.in

Practice what you preachA seasoned PR practitioner, lecturer and a blogger – Vikram Kharvi, launched his first book focusing on the world of Public Relations industry and shares an insider’s account about the changing face of public relations. Published by Revelation House, the book aims to provide practical solutions to common problems faced by PR practitioners.

The author has provided comprehensive answers to myriad questions including what constitutes PR, how a PR practitioner interacts with the media and how one can communicate effectively. Public Relations requires a lot from its practitioners – be it communication, knowledge, skill, writing ability, strategic thinking, emotional intelligence etc. Through this book, Vikram intends to bring up all these essential ingredients and discuss them in detail.

Author, Vikram Kharvi says, “This book will provide the practicing PR professionals with tips and tricks of the trade and for the students of public relations across all levels it is aimed…

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PR in India – Top 100 Case studies of 2014

Vikypedia.in

Dear Friends

Glad to inform you that I have started working on my second book – “PR in India – Top 100 case studies of 2014”, which will be a collection of top 100 case studies on some of the best work done by consultancies and corporate across India.

The book will be released in January 2015 and the deadline to send the casestudies is now extended to 30th November 2014. Request you to share as many case studies from various verticals, including Public Affairs, Crisis Communications etc. Every case submitted should have either started in the year 2014 or should have been implemented in this current year.

The format of the casestudies should ideally follow the sequence given below:

  • Objectives the of the PR Campaign
  • Challenges if any
  • Strategy Planned
  • Tactical Execution details
  • Results in terms of visibility as well as business impact/ROI etc.
  • Testimony from the client in…

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