Research Report on e-Marketing in India 2012

Dear All,

Came across this recent research report on e-Marketing outlook in India by Octane Marketing, the report highlightedinteresting facts. For example, the report reveals that Social Media (68.8%) and Email Marketing (53.1%) are emerging as the top 2 online marketing activities that will see an increase in marketing investments in 2012. And that a high number of India marketers (62%) feel that the Email and SMS marketing programs are effective in meeting agreed goals. Read on the detailed report from the following link:

Best Regards,
Richa Seth

PR Consultant
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VRL Media launches Kannada daily, Vijayavani

VRL Media’s Kannada daily, Vijayavani, hit the stands early this week. It is currently circulated to three prime markets, namely, Bengaluru, Mangalore and Hubballi and is priced at Rs 2.50. The daily is planning to expand its circulation to Bijapur and Mysore. Following which editions from Gangavati, Chitiradurga, Shimoga and Gulbarga will be published in two months’ time.  Timmappa Bhat will lead the editorial division of Vijayavani.

Apart from the regular content, a four-page special supplement catering to various interests will be circulated with the main edition every day. The supplements will focus on a range of topics such as literature, astrology, lifestyle, movies, health, travel, education, etc.