Public Relations: A Career Choice

I was thinking about issues to write in PR education when this question struck me “How do people make the choice of pursuing a career in public relations?” Is it accidental or a well thought off option? If it is accidental then how was the experience of entering this profession? If it is by choice, do you regret it? Or you are happy and comfortable in this profession and would love to grow in this job.

These questions popped into my head, as this is something I ask a candidate planning to join this course. Sometimes I have been told by these candidates that we have had public relations as a subject and advertising as a specialisation while pursuing their graduation, so I would like to do this course. Or there will be some working professionals saying that it helps in promotion so they would like to do this course. Or yet others, simply decided to plunge into a new field. Like I have had candidates, who have done a graduation in Economics and who would like to join Public Relations at the Master level.

So these choices are tough. Either if you have simply come to into this profession either with a journalist, marketing, administration background without any academic knowledge in this subject or you are a student with or without previous knowledge of this subject in his/her graduation or post-graduation tenure.

But I am sure all of you would agree this is one subject which is still gaining recognition, at least in India, and it is definitely not something you dreamt of becoming, when you were a child. Cannot blame you, you didn’t know, that it existed or what it was.

So I am sure whatever the reason of the plunge into this profession it would be great to share your experience in this field whether as a student or as a practitioner as to how has your journey has been? Would you like to add your bit to make this journey for you and for others a better one? So that hopefully a child tomorrow may dream of becoming a public relations practitioner, the way h/she dreams of being in other professions.

Would love to know your views.


Discussion : Reputation Management

Dear All,

Would like to encourage everyone on the forum to initiate sharing interesting and insightful day-to-day happenings impacting a company’s reputation which will help the fraternity learn and imbibe tricks of the trade.

The recent DLF Realty fiasco involving Robert Vadra nexus and the CCI penalty for unfair trade practices has made me curious to know the strategy and tactics being adopted by the PR consultancy to manage this huge crisis. And what can be done to manage the company’s reputation and retain customer trust.

Could we together share some tips on what strategy and tactics can be undertaken to curb this crisis?

Would be great if all of us can share our learning’s and make this an interesting discussion.



Best Regards,
Richa Seth

PR Consultant
Mob: 9930143531
Email id:

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Industry Update : Fleishman-​Hillard appoints regional lead for digital integratio​n

SINGAPORE – Fleishman-Hillard has appointed Don Anderson, former head of integrated ad sales for ESPN Star Sports, as senior vice-president and head of strategic digital integration for Asia-Pacific.
Anderson will be based in Singapore, reporting to Lynne Anne Davis, Fleishman-Hillard Asia-Pacific president.
Anderson told Campaign Asia-Pacific that he will focus on growing the agency’s internal digital capabilities as well as working with clients. He will lead strategic engagements “across multiple work streams and business lines, with a focus on solutions with the power to shift market dynamics, transform client business and generate significant long-term value,” according to the company.
Anderson will work closely with Jon Chin, who is responsible for driving social media capabilities and services across Southeast Asia; Riitu Chugh, head of digital in India; and James Hacking, who heads BlueCurrent Hong Kong.
According to FH, Anderson’s role is slightly different from that of Napoleon Biggs, who left his post as senior vice-president, digital integration recently to join Hong Kong-based digital outfit Gravitas.
Anderson has two decades of media and digital experience, including 12 years in Asia. At ESPN Star Sports, he was responsible for driving integrated programmes across ESPN’s online, mobile, social and broadband network platforms. Prior to that, he led Turner Entertainment Networks Asia’s online ad sales and games business, directed sales and marketing for CNN’s online travel property CNNGo and managed online marketing and communications for the South China Morning Post.
“Our community of digital experts will expand rapidly as we deepen our integrated communications and full-service digital and global social services,” said Davis. “As we advance our insights and strategy capabilities, our social engagement, digital marketing, mobile and creative specialties will continue their accelerated growth in the region.”,fleishman-hillard-appoints-regional-lead-for-digital-integration.aspx?utm_source=twitterfeed&utm_medium=twitter

Media Consumptio​n On Internet Continues To Grow says IRS report Q2 2012

IRS Q2 2012: Media Consumption On Internet Continues To Grow

According to Indian Readership Survey (IRS), a survey conducted by Hansa Research for Media Research Users Council (MRUC), the media consumption on the Internet platform in India has touched 3.99 crore, up from 3.75 crore in the previous quarter.The Internet segment has recorded a 34.8% CAGR (Compound Annual Growth Rate) in usage for the last three quarters i.e. during Q4 2011-Q2 2012, making it the fast growing media platform in the country, although it should be noted that other media platforms have a significantly higher user base than Internet. Note that there is no mention of the survey methodology for the Internet domain or any detailed information on Internet segment in the report.

Media Consumption Across Other Platforms: The media consumption on the Cable & Satellite platform stood at 48.86 crore, up from 47.51 crore in the previous quarter, and recording a 11.7% CAGR during the period Q3 2011- Q1 2012, while the media consumption on the radio platform stood at 15.81 crore, up from 15.49 crore in the previous quarter and a 1.9% CAGR during the period Q3 2011- Q1 2012.

The media consumption through the print platform stood at 35.20 crore, marginally down from 35.21 crore in the previous quarter but a 0.9% CAGR during the period Q3 2011- Q1 2012, while the media consumption on the television platform stood at 56.34 crore, up from 55.46 crore in the previous quarter and a 5% CAGR during the period Q3 2011- Q1 2012.

The media consumption on the cinema platform stood at 7.92 crore, up from 7.52 crore in the previous quarter and a 9.4% CAGR during the period Q3 2011- Q1 2012 and the total media consumption stood at 64.70 crore up from 64.04 crore in the previous quarter and a 3.4% CAGR during the period Q3 2011-Q1 2012.

Top Publications: While there is no mention of the top Internet publications in the country, Dainik Jagran was the top print publication for the quarter with readership of 1.64 crore, followed by Dainik Bhaskar with readership of 1.44 crore, and Hindustan with readership of 1.22 crore.

Other publications in the list include Malayala Manorama (97.1 lakh readership), Amar Ujala (86.1 lakh readership), The Times Of India (76.4 lakh readership), Lokmat (75.1 lakh readership), Daily Thanthi (74.3 lakh readership), Rajasthan Patrika (67.6 lakh readership) and Mathrubhumi (64.9 lakh readership).