Listen . Deliberate . Deliver
Very happy and delighted to inform you all that Indian PR Forum (IPRF) conducted it’s first ever PR Strategy workshop in Mumbai on 26th September, 2013 at Mumbai Press Club. The workshop primarily driven by Blue Bytes team was organized with a theme “Listen-Deliberate-Deliver.” The thought behind this strategy workshop was to bring together enthusiastic and eager to learn, PR Professionals on one platform (from both agency and corporate side) and make them work as a team to deliver a PR strategy after thorough brainstorming on the given cases on real life examples.
There were 4 teams each comprising of corporate communications professionals and agency consultants, who were given cases on the spot, based ongoing scenarios and were asked to brainstorm among themselves and come-up with an appropriate strategy to either resolve a crisis situation or to change an existing image or to strategize on a product/services launch or to promote a social cause. Finally every team had to present their communications strategy to the panel of judges, who not grilled the participants on the strategies suggested but also questioned some tactics as well as advised on how they could have been better.
In the end, one team, which met all the set parameters, such as Idea, Delivery, Research and team work, was adjudged as the winning team by the jury comprising of Aarif Mallik (Metigon- COO), Ashraf Engineer (VP- Research & Insights) and Sharad Goel (Reliance Capital).
The teams were given only 45 minutes to come up with a presentation, based on
- Communication objective
- Key message
- Media Planning
- Measurement of success
Overall it was great fun learning session for all participants, jury members as well for the organizers. We plan to host such small interactive, learning oriented workshops more often, support from all forum members to organize in their own cities and agencies will be welcome.