Indian PR Forum to draft a ‘Code of Conduct’ and Guidelines for Indian PR Professionals

After several instances of PR professionals being mocked by journalists for their unprofessional behavior while dealing with media, Indian PR Forum (IPRF), India’s largest online forum of PR Professionals, has taken up an initiative to draft a ‘Code of Conduct & Guidelines’. This is aimed to bring in more professionalism in the Indian PR Professionals’ approach towards media and other stakeholders.

The guidelines will involve as many behavioural and ethical aspects, which will also include some Do’s & Don’ts while dealing with media. In order to make these guidelines holistic, the forum is inviting suggestions from PR professionals working at all levels across India

PR Professionals can send in their suggestions on before 10th June, 2013.  Thereafter the suggestions will be collated and studied by industry experts who will subsequently draft the Indian PR Industry’s Code of Conduct & set behavioural guidelines. This Code of Conduct will then be put up on various forums for review and feedback.

In addition to this, the forum also plans to start an education drive across India to inform and train / budding professionals about the expected code of conduct in their day-to-day functioning.

Public Relations as an industry need to set up standards of professional behavior outlining the principles and guidelines that will define professionalism and trust in this community. IPRF as a forum has over 3000+ members has taken a step towards crafting a framework for ‘Code of Conduct for PR professionals,’ which will help the sector to be more professional and respected amongst the media and society in general

Background: Recently a senior journalist posted a very unpleasant status on her Facebook Profile, against a PR professional for following up with her for an event during odd hours. This provoked reactions from the PR fraternity and the forum took up the responsibility to create a code of conduct that should be adopted by PR Pros in their day-to-day dealings with media and other stakeholders. This was not the first time that a PR Professional was ridiculed by certain section of media; some journalists have even gone to an extent of black listing an entire agency and have openly criticized PR professionals in their newspapers, on their personal blogs and social media platforms. The fact that this is happening more often than ever before, and in many instances PR Professionals themselves are responsible for evoking such reaction from media, a professional code of conduct is now a must for the sector.

The primary reason for such regular media bashing of PR pros is credited to the huge gap in training young professionals before they are put on a task of pitching to the media. Without clear understanding of the way media functions, and proper guidelines on how they should communicate with media, young professionals often commit mistakes, which are then generalized and impressed onto the entire PR community. Hence, Indian PR Forum has taken up the cause to educate newbies of the PR industry on the right conduct and professional behaviour expected from them.

Indian PR Forum is India’s largest online forum of Public Relations and Corporate Communications professionals, started in April 2007 with a noble intention of bringing all PR, Corporate & Marketing Communications under one platform. The forum shares information/insights/learning’s and has topical discussions and debates on an ongoing basis.

To join the forum you will have to just drop an email at You will receive a confirmation email and approving the same; which will make you a member of the forum. You could also join IPRF on other platforms as well such as below:

ü  Main Google Group:

ü  Blog:

ü  LinkedIn Group:

ü  Facebook Page:

ü  Twitter: @iprf: Interesting Tweets on Marketing, PR, Social Media and more…

For more information, please connect with:

Vikram Kharvi

Founder – Indian PR Forum

Mobile: 09930143550



Media that made news in 2012

SMJ, Kolaveri and Firstpost: Media that made news in 2012

As we come to the last week of the year 2012, it’s time to do a wrap of the most memorable developments in media in the past year. Here’s a look

Satyamev Jayate: Without a doubt to both consumers and media watchers, Aamir’s Khan’s small-screen debut, Satyamev Jayate, was the biggest. I watched the entire first episode, ad breaks, warts and all, and wrote these words within 30 minutes of the program ending.

“In a nutshell, here’s the verdict: Satyamev Jayate works. If the shroud of secrecy on the content of the programme intrigued viewers to want to tune in, the show, once we’ve seen it, involves us enough to want to tune in again.
What’s the show about? It’s clear, now, that Satyamev Jayate will highlight problems in India that we are all familiar with. The construct will be along these lines: a) definition of a problem b) demonstration of the impact of the problem c) the reaction of the authorities to dealing with the problem d) Aamir’s suggested action e) call for viewers’ involvement and support.” More on this article can be read here.

In three months, as the 13 week run of the show ended, my initial assessment was proven to be way off the mark. “As Satyamev Jayate went out with a whimper with the last episode, We the People, it’s an appropriate time to take stock of the programme. For a show that promised to bring out the truth and to ensure truth prevailed, it’s the ultimate underachiever. Small droplets of truth shone through, but the droplets never threatened to become a fall, let alone a downpour. It’s because TV , and not truth, prevailed.” A detailed analysis is here.

STAR BCCI cricket rights:….Sticking to TV, the other stand-out development was the Rs 3850 crore paid by STAR to BCCI for the rights to cricket. “Is STAR’s punt a misplaced one?,” we had asked in Firspost.
“STAR’s taken a brave, considered bet. Indeed, Multiscreen Media (MSM), who bid marginally less than STAR did (Rs 3,700 crore vis–vis STAR’s Rs 3,851 crore) could be kicking themselves for having missed out by just Rs 150 crores – that’s about Rs 1.5 crore per match. The bedrock of STAR’s bet (and indeed, MSM’s) is the change in the revenue pie for television in India thanks to the TRAI recommendations on digitization,” the article had continued.

Last week, we found ourselves to be almost prescient. “According to a report in The Times of India, ESPN HD and Star Cricket HD have hiked their monthly subscription charges on the eve of the India-Pakistan series from Rs 40 to Rs 142 and Rs 120 respectively,” we reported. “The rate hike is the first demonstration by STAR that it will attempt to rely less on advertisers and more on subscribers for their revenues – especially for premium, original, exclusive content,” we added.

Premium premier for Kamal Hassan: Filmstar Kamal Hassan beat STAR to it when it came to attempting to leverage the power of digital. “Kamal Hassan took a decision to release his upcoming film,Vishwaroopam, on DTH (direct-to-home) platforms eight hours prior to its release in theatres. In fact, Hassan is charging a whopping price of Rs 1,000 on the one-time screening that will be available on DTH networks. What will be interesting to watch is if viewers will barter the theatre experience for the drawing room sit-back. Even if tickets for three often add up to Rs 1,000, one is willing to pay for the big screen and not a small TV experience. The large flat-screen that, perhaps,

Kamal is targeting is a luxury that few homes in India enjoy,” Firstpost had reported when Kamal Hassan made the announcement.

Zee-Jindal: The stinger stung: Still on TV, we saw, for the first time, the reverse sting, where a news TV channel was sting by an apparent intended victim, when Naveen Jindal alleged that Zee TV officials were demanding bribes for positive stories – and claims that the entire conversations were captured on video. “If Zee can be stung – as they seem to have been – it’s time for journalists to beware. Journalists will, henceforth, need to be acutely aware of their surroundings, have to have supreme confidence that there is no danger of their becoming victims of stings by people they are talking to or investigating. In a way, the Jindal sting will make Justice Katju a happy man. Willy-nilly, this incident helps the Press Council of India, insofar that it is a check on the possibility of journalists blackmailing citizens or companies into parting with cash or favours in exchange for damaging news being suppressed,” we had saidat that time.

The Hindu-Times of India: The meek hit back: Who would have thought it – The Hindu playing eyeball to eyeball with The Times of India – and The Times of India blinks? “Much has been written – and, doubtless, much more will be written, about the new campaign for The Hindu, which takes The Times of India head on.

The overriding sentiment is captured by the editor of The Mint, R Sukumar, who editorialised, “One reason why I like the ads (and I will be honest about this) is editorial hubris. I see The Hindu as a paper that, like Mint, is fighting the good fight. ”

Another is the aggression on display. For too long, the Mahavishnu of Mount Road has played safe and it is good to see….the paper becoming aggressive about what it does and, more tellingly, what it thinks of The Times of India’s style of journalism,” we had reported in Firstpost.
A month ago, The Hindu moved on, away from The Times of India. “Behave yourself, India. The youth are watching,” says a in a new commercial. Take a look at the commercial here. What is The Hindu trying to say in this commercial – and to whom? Are they warning politicians that this is the state that they have reduced the parliament to, that what we see in the TVC is what India’s youth believe ‘proper parliamentary behaviour’ really is? After all, that is what they see on TV if they had watched clips of parliament in session during the past year or two. Or is The Hindu trying to say that the paper is watching them, on behalf of the youth of the country – and they will report on, analyse and criticise such behaviour?

Whatever the objectives of the pieces of communications, The Hindu has made one strong statement – that it is no longer meek – and is willing to put up a fight.

Bengali newspaper wars. It’s time. The story is repeated in Kolkata, where Bennett, Coleman and Company, publishers of The Times of India, decided to launch a Bengali paper, challenging the domination of Ananda Bazar Patrika. “Now it’s official. It’s war. From the moment there were rumours that Bennett, Coleman and Company Limited (BCCL), the publishers of The Times of India, were planning to launch a Bengali daily, there were counter rumours that ABP Limited, the publishers of Ananda Bazar Patrika and The Telegraph, would launch a second Bengali newspaper, a tabloid, to use as a flanking title.”

ABP got….off the blocks first, launching Ebela, (translating loosely to ‘this time’ or ‘now’), a tabloid, in mid-September. The paper is not only physically a tabloid, but is tabloid-esque content wise. Firstpost reviewed the paper a few days after it launched. Now BCCL has thrown its hat into the ring, launching a print and TV campaign for their offering – Ei Shomoy (which translates, loosely, to the same as Ebela would: ‘this time’ or ‘now’),” we had reported.

The war is on, it’s fierce, and it’ll be some time before we know who wins and who loses.

NDTV-TAM: Who will judge the judge? “There have been, over the years, a number of instances when broadcasters have been unhappy with the TAM ratings. TAM ratings, to the uninitiated, are the ratings which measure television audiences in India. There have been rumours of broadcasters being able to ‘fix’ the ratings, with the help of corrupt TAM executives. NDTV has filed a suit against The Nielsen Company and other defendants in the US, under New York State laws. According to the suit, the channel had been discussing their unhappiness with various aspects of the viewership data, continuously from 2004 to 2012. Obviously, they do not have any faith that the situation will change, leading to the filing of the suit,” we reported.

As this is written, the merits of the case are scheduled to be heard in February 2013. We’ll wait and watch. Wait impatiently and watch very, very closely.

Why this Kolaveri over Kolaveri? Simply because it’s got – hold your breath – 65 million views on Youtube as this piece is being written. Still haven’t watched it? Watch it here.

Why is this in media? Because it demonstrates the power of Youtube…..

No media cost, and 65 million people around the world have seen it. What would that audience have cost if they had to be bought on TV channels? Hmmm.

Firstpost is about the future. Finally, we come to ourselves. This was a big year for Firstpost – our first full year as India’s first, largest and most influential digital newspaper. “The news has moved beyond a static newspaper. The idea was to make readers entirely rethink their view of news as-it-happens. Therefore the lines around reading news a day late.” More on the campaign we created to put this point across (and a chance to view the campaign) here.

So why am I plugging Firstpost in this review? It’s because it’s no plug. We’re consistently in the top 5 most influential brands on social media as measure by Pinstorm, currently at #3.

Still not convinced of the need for me to write about Firstpost? Here are the ComScore stats for November 2012:

Total Unique Visitors: 5.398 million
Total Visits: 9.445 million
Total time spent: 27 million minutes
Total Page views: 18 million

Now, that’s a digital newspaper.

So what do we look forward to in 2013? That’s another story – and you will see this in the next few days.

Best Regards,
Richa Seth

PR Consultant
Mob: 9930143531
Email id:

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Discussion on ‘Attitude’ – Sum up + Solution

hi all

Discussion on ‘attitude’

Few days back, I wrote an article  on “Attitude is the stumbling block for PR professionals’ in prpoint and Indian PR Forum groups, in support of the discussion generated by Vikram Kharvi, Moderator of Indian PR Forum.  My article is available in the following link.
This generated a lot of response from the members in both prpoint and Indian PR Forum groups.  Many members, including the new gen professionals, agreed with me on the attitudinal challenges.  Some of them brought out nicely the reasons behind such situation.  It was an interesting and useful discussion.
Sum-up of the views
This ‘attitude’ discussion generated a lot of interest among all the members.  Many of them were following closely the responses  in both the groups.  Some of the senior level and junior level professionals contacted me over phone and also over mail personally to share their views.  They also brought some insight on this.
From all the discussions in the group and private conversations, I could sum up the feedback as follows:
1.  New gen professionals are yet to understand the seriousness and  importance of the need for updating the knowledge, in the growing competition.
2.  When the juniors approach the seniors for some guidance, the seniors do not give them adequate attention and knowledge support.  Since the so called ‘seniors’ are also youngsters, they too lack knowledge and they do not take initiative to update their own knowledge.
3.  At the entry level, new professionals join the industry, straight from the college.  The need of the profession and the academic input do not match.  The young people are put straight to the job to handle the customers.  Even the enthusiastic youngsters get demotivated.  They suggest some refresher training programme on fundamentals like writing of press releases, media relations, handling of customers are to be given.
4.  There are not much opportunities available for interaction with industry seniors.
5.  Industry PR bodies are not taking adequate initiative to focus on the micro level knowledge improvement.  They focus only on Annual Conferences which involve cock-tail and awards.  They are not functioning like international bodies like PRSA, CIPR, IABC.
A light at the end of the  tunnel
Last month, I was invited by Mr Madan, Mg. Director of Adfactors PR to visit his new facilities at Mumbai and to address his colleagues.  Adfactors PR have now moved to a huge and spacious new hi-tech facilities.  At that time, Mr Madan came out that his new  Conference hall (Lower Parel West in Mumbai) could be used by the industry professionals for meetings and seminars.   I had the great honour of being the first person to deliver a talk to the professionals in that hall.
After this ‘attitude’ discussion, I once again talked to Mr Madan to re-confirm whether he could offer his well equipped Conference hall for the industry professionals.  He confirmed this and asked me to announce also.
This Conference hall can accommodate around 70 persons.  I also called up now Mr Vikram Kharvi, whether he could take up the initiative at Mumbai to organise interaction sessions every month or every fortnight at a convenient time.
Many talented and experienced professionals are available in Mumbai.  Mr Vikram Kharvi can be supported by three or four members.  They can plan interaction sessions with experts.  All the communication professionals can participate.  MrVikram can coordinate with Mr Madan’s office for booking the conference hall.
Volunteers invited
If 3 or 4 members support and take up the responsibility, then we can start the journey hunting for knowledge.  Those who are interested to be the part of this organising team can kindly contact Mr Vikram Kharvi over mobile 9930143550.
There is no expenditure involved.  Since many members felt that opportunities are not available, we thought of finding a solution, so that the members can get the benefit at no cost.
Probably this will be the first new joint initiative by two major online groups prpoint group and Indian PR Forum Group to synergise the positive energy.   From Chennai, I will extend my remote support to this initiative.
If some other Corporates or Agencies offer similar venue support in other centres, we can start a similar initiative in other centres too.
Let us make a good beginning and review after 3 or 4 months.

Indian PR Agency Ready Reckoner

Dear All,

Indian PR Forum, India’s largest forum for PR professional has taken lead to create a ready reckoner of Indian PR agencies functioning in India. This initiative will make the client’s job easier to identify the agency of their choice and generate RFPs for all agencies across India. Request you to kindly fill in the details as per the attached format and send it to (Format can also be downloaded from this link Forms can be filled in by all agencies and freelancers practicing across India.

We will host this ready reckoner on our Blogs: / /


Also we will reach out to various international clients planning to foray into India and looking for PR partners.

Indian PR Forum is India’s largest and most active forum of PR professionals across India with over 2500 members on the Google Groups platform and over 2300 on the LinkedIn Groups.

We will update this information every 6 months in the month of July and January every year. This info will also form basis for future information sharing, interview and news updates for our soon be launched newsletter– PR Next.

Download Form:

Indian PR Agency Tracker.docx
18K   View   Download
Vikram Kharvi
Jun 20 (5 days ago)

to indian-pr-forum
Dear IPRF Members,

Please refer to the email shared yesterday on creating a ready reckoner for our PR sector, which will give details of all the agencies and freelancers operating in India. This will be hosted on all our web properties and can be a handy guide for clients based in Indian and abroad for sending out RFPs. This will be a good source of information for all if the drive of collecting data is successful.
Please forward to the responsible persons in the agency and ask them to send us the filled form
Each one’s help in making this initiative will be highly appreciated.
Best Regards,

Best Regards,

Vikram Kharvi
Reputation Management Consultant

Mobile: 9930143550  |  Email:
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(An authoritative source on PR & social media scenario in India)

Research Report on e-Marketing in India 2012

Dear All,

Came across this recent research report on e-Marketing outlook in India by Octane Marketing, the report highlightedinteresting facts. For example, the report reveals that Social Media (68.8%) and Email Marketing (53.1%) are emerging as the top 2 online marketing activities that will see an increase in marketing investments in 2012. And that a high number of India marketers (62%) feel that the Email and SMS marketing programs are effective in meeting agreed goals. Read on the detailed report from the following link:

Best Regards,
Richa Seth

PR Consultant
Email id:
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PR should stand up to scribes – Column in DNA


Found this column in DNA. Felt it’s worth sharing.. Read on :D

Surekha Pillai: PR should stand up to scribes

Surekha Pillai | Sunday, August 28, 2011

One of the most exciting — and sometimes nerve wracking — events in the life of a PR fresher is when s/he is first assigned to an outstation project. I got my break a year after I joined a PR agency, when I was sent to Calcutta to coordinate three media interviews for an overseas client. I prepared well for the project, and the media outlets I had pitched to readily agreed to the interviews. I sent extensive briefing material to the journalists, reconfirmed the meetings, and finally reached Calcutta after enjoying what was my first flight experience.

After meeting the client, I reached the first media outlet — a leading newspaper in Calcutta — to pick up the journalist. I walked into the bustling business bureau where I was taken to the correspondent who was busy tapping away at the keyboard. I flashed a big smile, introduced myself and told him that the car was waiting outside. He looked up at me and casually said: “Oh I can’t make it. I’m busy, something has come up.” I froze for several seconds while he went back to his tapping.

After what seemed like an eternity, I managed a weak smile and reminded him that I had reconfirmed the interview the previous evening and the client who was waiting to meet him at the hotel had travelled from the US just for these meetings. Nothing happened. In a last-ditch effort, I requested him to send a colleague. “No one is free.” I walked out, sat on a bench and wept, battling visions of a furious client and a boss morphed into one fire-breathing dragon enveloping me in flames. I am not sure what made me do what I did next — perhaps it was fear — but I walked into the chief of bureau’s room and, in between tears, narrated what had happened and pleaded with him to assign someone. Luckily he did and the day was saved.

I experienced different versions of this event throughout my PR career. Once a trainee reporter was sent as a replacement to a business magazine editor to interview a global CEO, and asked him questions about competitor brands, assuming them to be from his company’s portfolio. A reporter once showed up over 90 minutes late for an interview with a company chairman after assuring me every five minutes that he would be reaching in the next five.

Then there was this time a TV journalist, after confirming the show she wanted to interview my client for, walked in without the camera crew and said she just wanted an informal chat. On another occasion, a show producer repeatedly assured me a journalist was on her way to meet my client — an Ambassador — as I continued to wilt under his glare. The journalist didn’t show up and I saved those SMSes for years as a reminder of how some journalists could deliberately mislead.

Another memorable incident comes from a time when a reporter from India’s top news daily demanded I leave the room in which the interview I helped set up (with a much-in-demand music director who hadn’t yet won an Academy Award) was being held. I refused to leave my client’s side. The interview took place and was soon followed up with a call from a shrieking editor of the entertainment supplement to my boss with an order that I call her up and apologise within the next 10 minutes. My boss was kind enough to pass on the message and leave the decision to me. I didn’t make the call mostly out of anger and partly from fear — the editor was known to be a terror.

The PR industry is replete with stories about journalists’ appalling levels of arrogance and unprofessionalism. While a large part of it could be attributed to their cocky assumption that the PR community needs them more than the other way round, much of it is also a result of PR professionals taking this impudence without protest. If no solution comes to mind, dear PR industry, a hunger strike to get media to accord due respect to PR might not be a bad idea. Anybody?

Pallavi Palan
Blogger at The Color Purple

Deccan Herald to launch Delhi edition – Mint , 25 Aug 2011

Mint – 25 Aug 2011

Deccan Herald to launch Delhi edition


Karnataka’s English daily Deccan Herald is venturing out of the state for the first time to enter Delhi for a share of its estimated Rs 1,500 crore English print advertising market.

The market is dominated by two major national dailies Hindustan Times and The Times of India, published by HT Media Ltd and Bennett, Coleman and Co. Ltd, respectively. They have a combined circulation of more than 2.2 million in Delhi and National Capital Region (NCR). HT Media also publishes Mint.

The Printers (Mysore) Pvt. Ltd, the company that publishes Deccan Herald, has invited applications from journalists in Delhi for various posts in advertisements in The Hindu and the Hindustan Times.

A launch was imminent and hence it was difficult to comment on plans, said a Deccan Herald executive on condition of anonymity.

“But we are firm in our intent to launch. There is no dithering on that,“ he said.

The newspaper will take at least six months to start its Delhi edition and will launch with at least 15,000 copies, another executive added. K.N. Tilak Kumar, editor-in- chief of the Deccan Herald, remained unavailable for comment. Emails and phone calls to his office remained unanswered.

An executive at a leading advisory firm said “a successful launch in New Delhi should at the very least have 50,000 copies“. If correct, the initial print run is minuscule in comparison with the Hindustan Times and The Times of India, media buyers said.

As per 2010 Audit Bureau of Circulations (ABC) figures, the Hindustan Times has a circulation of 1.2 million in Delhi, while The Times of India has a circulation of 1.11 million.

“Delhi is a very matured market with not just HT but several strong publications… So it will indeed be a challenge for a new entrant,“ said Shantanu Bhanja, vice-president (marketing), HT Media. He added, however, that the market was very robust.

“Delhi is the largest market in terms of readership as well as revenue. It is also the fastest growing, making it highly attractive,“ he said. The total English readership in Delhi is nearly four million.

Rahul Kansal, chief marketing officer of Bennett, Coleman, said the Delhi market posed challenges to new entrants. “The loyalty of readers to the two leading newspapers is already very strong. Also, most advertisers can’t look beyond the market leaders,“ he added.

The Deccan Herald, a 63-year- old family-owned paper, has a circulation of more than 250,000 and editions in Bangalore, Mysore, Hubli, Mangalore, Gulbarga and Belur. Currently, it is the second most read English daily in Karnataka with an average issue readership of 423,000 next to The Times of India’s average issue readership of 535,000, according to the Indian Readership Survey for the first quarter of 2011.

Janardan Pandey, associate vice-president at Mudra Max, the media arm of the Mudra Group, sees potential for new entrants, considering Delhi and NCR are growing rapidly in terms of population and literacy. The 2011 census recorded Delhi’s literacy rate at 86.34%, a 4.67 percentage point jump over 2001. “Delhi has long needed a strong third newspaper brand.“

According to Mona Jain, chief executive officer of VivaKi Exchange, the centralized buying agency for Publicis Groupe, Delhi’s print market is interesting because the readership potential is varied and high. Of the total print ad market size, 80% is with the market leaders.

Independent media consultant A.S. Raghunath said a market does not get saturated when there is a steady growth in population. There is still a large gap to be covered by English papers in Delhi and NCR since the base of people who can read English is 9.7 million and all English dailies have together been able to reach only four million readers.

Sumit Jain

Tech PR in India, now an International Game – Watch out

William Mills Agency, the largest independent public relations firm focusing on technology in the United States, announced it has opened a new office in Mumbai, India and appointed Saba Kazi as vice president for William Mills Agency India. 

William Mills Agency India serves technology clients targeting the Indian market as well as Indian technology companies interested in offering their products and services within the United States.

Kazi leads William Mills Agency India’s operations throughout India from the Mumbai office. Her responsibilities are focused on leading the organization’s expansion plans and conducting public relations activities for clients. 

Kazi has been in public relations since 2001 and has served several major brands such as Experian Credit Information Company of India, Reliance Telecommunications, Reliance Infrastructure, CNBC India, Sony Entertainment Television, Bharti Airtel and FINO. Prior to joining the agency, she worked with Corporate Voice Weber Shandwick, Genesis Burson-Marsteller and represented Intercraft Trading and

 Kazi earned a degree in English literature from Mumbai University and studied journalism at K. C. College in Mumbai.

 “William Mills Agency India’s Mumbai office was opened to meet the need for communications services that are focused on India’s growing technology industry,” said William Mills III, CEO of William Mills Agency in a press release. “Working together, Saba Kazi and the William Mills team are leveraging their skills and experience in the tech industry into a competitive advantage for companies interested in selling their products and services in India, as well as Indian companies seeking to grab market share in the United States.”

 This is the second pure technology communications agency starting operations in India after Waggener Edstrom, which has its office in BKC, Mumbai headed by Madhuri Sen.

 Also heard that even Webber Shandwick is also in the process of strengthen its technology practice. This sends a clear message to other pure tech communications’ agencies or tech practices in the larger agencies of an alarming competition. Innovation and more value add will be the clear differentiating factors. Rationalizing ROI will be now the norm

While for Tech PR practitioners it is a good opportunity to move out of their comfort zones and learn some international best practices, but at the same the hike up their servicing skills as well as domain knowledge.


Best Regards,

Vikram Kharvi
Reputation Management Consultant

Mobile: 9930143550  |  Email:   |   Twitter   |   LinkedIn   |   Facebook  |   Indian PR Forum