What does it take to be a Disruptive PR Practitioner?


disruptive-innovationIs your answer Super Intelligence? But I have seen in my entire career that people who I have come across as very intelligent have not achieved much in their lives. Probably they spend a lot of time convincing people about their intelligence rather than implementing their knowledge in something productive. So don’t you think intelligence is overrated?

Is it media relations? I have known people who have got excellent media relations but can’t think of a story that can be efficiently sold to a journalist who is not known to them. And how many times does a known journalist will oblige and keep doing favors after favor just because you are a great friend. Again I have seen such people always doing media relations at an operational level for their entire lives. Is it worth?

Is it the art of writing? I don’t subscribe even to this, because I have…

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