Is this the beginning of the end of traditional PR and the Rise of Digital Media?

Is this the beginning of the end of traditional PR and the Rise of Digital Media?
I have observed a trend and shared a case study on the following bloghttp://reputationmanagers.co.in/blog/  please give your views.

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Chanchal Jhanwar
www.reputationmanagers.co.in
+91- 9893604248