In what manner was the PR industry affected by the recession?

When the recession hit global economies, two distinct school of thoughts
‘predicted’ its effect on the PR industry. One clearly said that the PR
industry would be badly hit owing to its ‘add on’ nature, whereas the other
said that it would gain because of shifting of advertising budgets to PR.
What’s your view and experience on this, now that things seem to be looking
up?

If you have trouble viewing or submitting your vote, you can vote on this
poll online:
http://answers.polldaddy.com/poll/2749351/

In what manner was the PR industry affected by the recession?

   – PR industry was badly hit owing to its ‘add on’ nature
   –  PR industry gained because of shifting advertising budgets to PR
   – PR industry was unaffected

Cheers!

Aarif

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