Exclusive or First Interview – a dilemma faced by PR pros – Scenario 2 – Series – Challenges faced by PR pros

With the increasing number of media channels – print, electronic, wire/online, most media channels are finding ways to get a competitive edge over the other by using various strategies. One of the strategies used by electronic channels and print media is to get an Exclusive or First Interview from companies on any major announcement which will help them get more viewership (TRP)/readership. This policy often puts PR pros into a tight spot especially if the announcement to be made is an important one and requires a mass reach.

I would request all team members to please share your thoughts on what can be done to manage such requests and communicate the announcement to the key stakeholders of the client.