Celebrate Happiness


Happy-FacePR as a profession is ranked as one of the most stressful profession. PR practitioners as we would like to be identified work relentlessly towards creating and maintaining a positive image for their clients or companies they work for. The job as we all know involves extreme pressure either for coverage or for new business, tight deadlines, lesser resources and sometimes even dealing with abusive journalists or clients.

Serious PR practitioners (spent over 4 years in the business), who see this as the only profession towards their career fulfillment often work under extreme stress. Corporate communications are still comparatively better placed, but agency side practitioners are under constant stress leading to excessive smoking, drinking, unhealthy diet and loads of other complementary illnesses. Happiness is something that does not come naturally, unless induced through such artificial means or you are really lucky to have some good colleagues, bosses and friends around…

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