Growing importance of Litigation PR

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Reputation can be extremely fragile in this interconnected and 24*7 online world, brands can live or die by their reputation in this highly competitive environment. The value of reputation has increased much more than ever before especially considering the endless stream of corporate scandals. Trustworthiness is still is a big issue among consumers and hence we are living in a ‘Reputation Economy’, which suggests a marketplace where businesses and brands are rated, commented on, and judged based on reputation (rather than financial performance).

In this light, Litigation PR has become pivotal for any company/brand during the course of any legal dispute or adjudicatory processing so as to affect the outcome or its impact on the client’s overall reputation. Media: Traditional/Online are closely following and reporting about court cases, the legal issues and its possible impact on the brand in question. Media houses are allowed to factually report the cases as…

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