Science of Pitching

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pitching This hypothesis is borrowed from the retail industry, where retailers work on the concept called predictive analysis to be able to market their products by efficient consumer targeting. They study their consumers so minutely based on their buying pattern that they are capable of telling you what you might purchase next even before even you realizing it. Researchers in the retail industry while studying buying patterns of consumers uncovered that consumer preferred to buy products that they are already familiar with as compared to something they are not seen before. Researchers examined people’s brains as they shopped and tracked which neural regions are involved in comprehending aural stimuli. Shopping activates numerous areas of brain, including cortex, the thalamus and the superior parietal cortex. These areas are associated with pattern recognition and helping the brain decide which inputs to pay attention to and which to ignore.

The areas that get activated…

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