We are all living a Mobile Life, sharing all important and less important moments of life through pictures, posts, likes and comments across social media platforms. Checking in to locations and sharing experiences of visiting a specific venue, food reviews and more, consumers have become media themselves. Mobile phone is becoming a content consumption machine. This presents a great opportunity for brands to reach out to the advocates, reward loyal customers who could propagate their brand.
Recent industry reports state that India has 51 million smart phone users which make up 17 % of all mobile users in urban India, even the figures for non-metro India stands at 13 percent. Of the total user base, increasing number of users are using internet through their mobile phones and the user base is projected to touch 243 million by June 2014, a year-on-year growth of 28 per cent as per IAMAI report.
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