The Editor’s point of view

Vikypedia.in

At Adfactors PR, I recently had the opportunity to attend a workshop with the renowned ex journalist Shishir Joshi, who has worked with leading media institutions like The Indian Express, Nagpur Times, Hitavada, CNN.com, NDTV, Aaj Tak and his last assignment was as a Group Editorial Director with MiD DAY. Shishir initiated an education initiative Journalism Mentor (www.journalismmentor.in) part of JM Foundation for Excellence in Journalism. And is currently the CEO at Bombay First – an initiative now in its 20th year to make the city a better place to live, work and invest in. It aims to serve the city with the best that private business can offer.

  1. Build a Non-Transactional Relationship: To begin with, identify editors from select publications which matter the most to your clients. Know more about them, their current role, recent articles written by them, style of writing, about their previous stint, what they like, their…

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