Automation in PR

automation The use of technology in PR, particularly in the Indian PR industry has never been very encouraging. Probably because it’s still largely a handcrafted business or like many say, it’s more art than science. Even if the agencies are talking about automation, what they actually mean is adding social/digital expertise to their offering and not automating processes.

As discussed in my last post, the biggest challenge of the Indian PR industry today is finding the right talent. One of the very important tool to fight this challenge is to automate as many processes as possible and use the human resource for more strategic, ideation and relationship building jobs. Anything which frees up practitioners from repetitive activities to be more creative should be embraced.

Calling journalists to check if they have received your emails/press release and then get snubbed by them has become routine for most practitioners. When there are easily…

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