As a part of my daily routine,of my highly stressed and PRish life of dealing with clients and media, I dedicate a few minutes of everyday to read about people, media-oriented news, articles that will help me to enhance my client servicing skills, while at the same time mold me into a PR consultant of the “future”.
I read blogs by digital experts, media gurus, journalist friends, client-authored blogs, etc. During one such reading session, I came across one of the most beautiful yet “difficult-to answer” question raised by a PR expert. The fact that, I have known this expert for quite some time on a personal and professional front, was one of the reasons, I went on to the blog… but the reason why I stayed and read the entire blog post—– the question that hounds most of the PR community, especially the newbies….
HOW CAN THE NUMBER OF PEOPLE ATTENDING A PRESS CONFERENCE DECIDE ITS SUCCESS?? HOW DO I MEASURE, IF MY CONFERENCE WAS PERCEIVED BY AS USEFUL AND HELPFUL BY MEDIA?
The answer is that- It can’t be measured…. as PR by definition means “bonds/influential relationships formed over a period of time, to an extent, where people stand by you- No matter what, believe you and you truly “out-behave” the competition.
No one has answers to this…… This blog attempts to define the “nightmarish experience”, every PR person has to go through….
(PR newbie eager to learn the tricks of the trade!)